Smugmug does something wonderful about their price increases

Don't be a Dick - Thank you Smugmug
Don’t be a Dick – Thank you Smugmug

Smugmug does something wonderful about their price increases, they backed off a little bit and really looked at their customers and how they use the site.

Smugmug is my photo hosting site – I have been with them now for seven wonderful gorgeous years, and at the end of my current yearly payment I was seriously looking at going somewhere else. I just could not afford the price increase because I really use Smugmug for warehousing and not really for making money. I just do not have the traffic or the name to drive any kind of sales. I have however had at least one sale through the site, and I am good with that, so I did want a price list that I could tweak a little so I could make a couple of bucks off a sale if I made one.

This morning Smugmug just made my whole day, and while I won’t change what I have been doing, it is going to be so much easier to stay with Smugmug now, because my price increase of 50 dollars a year rather than 200 dollars a year. Now if Smugmug just raises prices a little every year that will also be easier to afford. Below is the total cut and paste from Smugmug this morning, and I am very glad to be staying with them, they are part of my photographic continuity, and it would have been like chopping off my own arm to leave them. I am a total Smugmug fanboy.

Dear Dan Morrill,

We’re emailing as a result of the passionate feedback many of you gave us after our pricing change–and some incredibly moving stories we heard about your photography.

It’s been two months since we created two Pro accounts, Portfolio and Business, where there once was one. The main difference between them was the ability to price and sell.

Today we’re adding the ability to price and sell to Portfolio accounts. We’re sending this email to you because, based on the features you use now, we think you’ll choose to renew your account as a Portfolio account.

Portfolio accounts are designed for up-and-coming photographers on a budget who don’t need the features higher-volume pros use, such as packages, event marketing, coupons, multiple active pricelists, and order branding. Like Business accounts, they provide deep site customization, image protection, and integration with our professional labs.

You can find a complete list of differences between the accounts now on our pro features page, and more details on our blog.

Your account will automatically renew at the Portfolio rate ($150/year or $20/month), but if you prefer a different account, you can visit your Account Settings.

Our price change was honestly scary and emotional. Two months later, we’re relieved that it’s providing us the ability to invest more in engineering because sales are up. We are gratified by the support we’ve received from so many of you and hope that this change will offer wonderful up-and-coming photographers a chance to pursue their passion.

All the best,

Don and Chris MacAskill

Founders, photographers, regular guys


So all I really have to say is yay! Right on Smugmug, this is the right thing to do, this is the right way to listen to your customers, this is the right way to listen to me and what I need out of Smugmug. This is just right, you can’t get any more right. With all the hoopla over price increases, account types, and everything else, I really just want to kiss you full on the lips right now. If you are in town, let me know, I’m buying you folks a drink of choice.


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