Flickr Tags and Keywords

Setting Keywords and Captions in Smugmug

Flickr Tags and KeywordsSetting Keywords and Captions in Smugmug

So many of my friends and fellow photographers have been asking about how I get so many picture views. In general I pay close attention to what I am taking pictures of, and while I do tend to overshoot with too many pictures of the same pose, I really try to take a good quality picture. The other side of this is understanding how communities work at Smugmug, and other sites like Flickr and Deviant Art. Smugmug is a semi-closed community, where the search engines do not tend to index them as much they could, so there are two ways to get hits to your gallery.

One blog with at least 400 words what you took pictures of, why they are awesome, and link back to your gallery or have a small gallery included in your blog entry like I do here. The search engines are able to build a context around the pictures and will then go check out your gallery so they will end up in Google. Each person with a link @smugmug.com will tend to have a low Page Rank unless they do this, making it hard for people to find your galleries from the internet.

The other part is the internal audience to Smugmug, Flickr or anywhere else. I would say that 90% of all my traffic comes from internal audiences, not from search engines. Internal audiences are people on the site looking for pictures. People will search Smugmug looking for keywords about your pictures. From what I have been able to gather, the search feature of most of the picture storing sites is geared towards those keywords, popularity, and the captions that go along with them. That is why you will see keyword clouds for just about every photographer on Smugmug.

Setting Keywords and Captions is the most important thing you can do with Smugmug or any picture site. You should stick to somewhere between 15 and 25 relevant keywords about what the picture is about. It is generally a bad idea to use keywords that do not describe your pictures because you want traffic. With the changes to Smugmug, it is sometimes hard to find out where to set keywords and captions not just for the pictures but for the galleries as well. So I made this sweet little video to help you the photographer understand how to set keywords and captions for your galleries and individual pictures. Hope you enjoy it. Feel free to share it to anyone you think might be interested.

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