Studio 5 Graphics 2014 Year in Review
2014 ended up being a pretty interesting year as far as things go in relationship to exposure, with 34 million picture views, getting caught up in the naughty boudoir hack over on Smugmug, watching my traffic grow, putting out a book, and otherwise trying to get things in place for 2015.
By the Numbers
Flickr start number 10,223,640 ending number 30,631,971 (I’m a day early) so traffic doubled to Flickr, with no prints sold. Lots of interest, and I am obviously doing something right to get that kind of attention on Flickr because the site is crowded. You can check out my Flickr right here if you are so inclined.
What an amazing year over there, with traffic growing from 4.6 million to 13.5 million picture views. Some of that was driven by the boudoir hack and from its hold over (we are still seeing traffic from it, but no idea where it is coming from, we have seen a lot of anonymous services this year like anonymouse). You can check out our Smugmug here.
We didn’t do much with Deviant Art this year, and saw traffic go down to 88,623 views, while 2013 saw 236K picture views. We are not abandoning DA, it is just trying to find a home there. You can check out our DA right here.
Nada, zilch, zippo, nothing. Which is interesting, given the number of picture views we should have sold something to someone at some point this year. It is hard to reconcile 34 million picture views with zero in sales figures, but there it is. People want to watch, but they don’t want to pay. I think that photography shares this with porn, it is fun to watch but very few want to pay anything for it.
Interestingly enough we focused our efforts on books in 2014, and are selling 2 to 3 books a day across 23 titles. The feedback from Amazon (we only do e-books, we might do published books for a special case) has been interesting, they want it cheap (2.99 price point) and they want it great (not just pictures, explain where the pictures came from, and how they were taken). We average 50 dollars a month with some highly critical reviews.
For the love of whatever god you believe in, do not believe the free give away will lead to more sales BS. Our SEO for photographers book was given away for free for a week then we set the sales price for 2.99. We gave away 200 copies of the book, and zilch for sales after the free offer expired. We didn’t get any reviews or anything else that would have been of use to us. Set a price and keep it, you will still sell books. A 2.99 price point is ok as long as you are willing to sell copies at that point. EBooks are pretty disposable, and you end up with a good print ready interior as long as you have a reduced copy of the picture for the eBook and a full 300 DPI print ready interior.
So not bad for 2014, and this has been a difficult year with a lot of personal stuff happening that distracted from taking pictures. So for not a lot of posting, but a lot of down time to plan out 2015, I can’t argue.
Thanks for being part of that.