Tag Archives: Web Design and Development

SEO for Photographers

SEO for PhotographersSEO for Photographers

Well the book is out and I hope that you really enjoy it. It is just a couple of days old so through Friday we are offering the book for free so that people get a chance to read it and let me know what they think. I hope that people write reviews for it on Amazon, the book is right here, and if you downloaded it for free this week, please feel free to write a review. I am really interested in hearing back what you think of it.

I know when we think about SEO (Search Engine Optimization) we have a hard time picking out keywords, and trying to describe the picture in 400 characters or less in some cases. This book really pulls out everything I know about getting picture views and following people through a web site to see what they do, where they go, and how long they stay there. What images or movies are the most popular, and how to attempt to sell them to people who are looking at the pictures you are taking.

I generally do not take pictures that people can like in public, and as I work my way through the vintage nude series, something like SEO for Photographers has been important in getting attention. I have already crossed over two million picture views for the year, and if you know anything about e-commerce, it is all about views. The more views, the more chance that someone will actually purchase something, and that is why this book is important, it really dives deep into the things I do to get those amazing picture views. In all this has been a fun book to write, and put together.

There are a ton of pictures, a ton of good ideas, a bunch of different ways of using site keyword clouds to pick out the ones that people are always looking for. The book goes into how to balance Flickr and SmugMug and Tumblr and everyplace else you might post pictures to. We also look at how to balance 500PX, it is a fun site, but has some interesting tweaks that people might not be all that aware of in how 500PX pulse actually works.

The bottom line to all this is to keep on posting, keep on taking pictures, keep on doing the media things you do and have some fun with it. Picture views are not everything, selling pictures is awesomely fun and sometimes happens when you are wondering if anyone is noticing. But the key is using the right keywords to attract the right internal audience. In all, I really hope you like this book, and through January 25th, it is free on Kindle right here.

 

 

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Setting Keywords and Captions in Smugmug

Flickr Tags and KeywordsSetting Keywords and Captions in Smugmug

So many of my friends and fellow photographers have been asking about how I get so many picture views. In general I pay close attention to what I am taking pictures of, and while I do tend to overshoot with too many pictures of the same pose, I really try to take a good quality picture. The other side of this is understanding how communities work at Smugmug, and other sites like Flickr and Deviant Art. Smugmug is a semi-closed community, where the search engines do not tend to index them as much they could, so there are two ways to get hits to your gallery.

One blog with at least 400 words what you took pictures of, why they are awesome, and link back to your gallery or have a small gallery included in your blog entry like I do here. The search engines are able to build a context around the pictures and will then go check out your gallery so they will end up in Google. Each person with a link @smugmug.com will tend to have a low Page Rank unless they do this, making it hard for people to find your galleries from the internet.

The other part is the internal audience to Smugmug, Flickr or anywhere else. I would say that 90% of all my traffic comes from internal audiences, not from search engines. Internal audiences are people on the site looking for pictures. People will search Smugmug looking for keywords about your pictures. From what I have been able to gather, the search feature of most of the picture storing sites is geared towards those keywords, popularity, and the captions that go along with them. That is why you will see keyword clouds for just about every photographer on Smugmug.

Setting Keywords and Captions is the most important thing you can do with Smugmug or any picture site. You should stick to somewhere between 15 and 25 relevant keywords about what the picture is about. It is generally a bad idea to use keywords that do not describe your pictures because you want traffic. With the changes to Smugmug, it is sometimes hard to find out where to set keywords and captions not just for the pictures but for the galleries as well. So I made this sweet little video to help you the photographer understand how to set keywords and captions for your galleries and individual pictures. Hope you enjoy it. Feel free to share it to anyone you think might be interested.

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